The Central Ethnic Work Conference pointed out that in today’s era, people’s ways of receiving information are ever-changing. We must adapt to the situation, pay attention to human culture, popularization, and entity, and promote innovation in concepts, means and methods. This important statement reveals the new laws and characteristics of publicity work in the information age and the Internet era, and points out the direction for us to deepen the publicity and education work of ethnic unity.
In our country, national unity is like sunshine, air and water. It benefits without realizing it, and it is difficult to survive if it loses it. We must do a good job in national unity publicity and education like the sun shining in the whole society without blind spots; we must firmly oppose all words and deeds that are not conducive to national unity like we protect water sources; we must maintain the foundation of the great unity of the Chinese nation. This foundation is the correct view of the country, history, and nationality. Cadres and people of all ethnic groups must firmly establish national consciousness, civic consciousness, and Chinese national community consciousness, protect national unity as if they are caring for their own eyes, and cherish national unity as if they are cherishing their own lives.
To strengthen national unity, it is very important to carry out the body and methods. Old movies such as “Five Golden Flowers”, “Liu Sanjie”, “Guests on the Iceberg”, “On the Golden Mountain in Beijing”, “The Wa people sing new songs”, and “The rising and falling sun on the grassland”, have influenced and moved generations. At the beginning of the founding of New China, making movies and writing songs was the innovation of the carrier. Over the years, there have been some good books, movies, songs and programs, but Babaylan in general, it is not enough. You should have more, and more Cinema. Today, media technology is developing rapidly, and the way people receive information is ever-changing. The elderly are more accustomed to listening to radio, watching TV, and flipping newspapers.Young people prefer to watch Weibo, WeChat, and micro-movies, while children are more willing to accept cartoons, animations, and games. We must follow the requirements of the Central Ethnic Work Conference, according to the information acceptance habits of different groups, adapt to the new trends of publicity work in the Internet era, grasp the core of favorites, establish the concept of human culture, use popular methods, create a physical carrier, and promote the innovative development of national unity publicity and education.
We must establish the propaganda concept of human culture. Break the traditional mindset and change the single “flood-in” publicity and education, and provide more “drip irrigation and education” publicity and education based on the characteristics of different audiences of Komiks.com/”>Cinema. In this process, we must fully consider the economic and cultural development level of different places, especially the psychological characteristics of different ethnic groups, and carry out publicity and education activities in a way that local people can accept and are willing to accept. From the theme of propaganda to the title of the slogan, from the specific content to the form of expression, we must accurately grasp the temperament of people of all ethnic groups, and we must earnestly respect the customs and religious beliefs of ethnic minorities. We should talk more about the history of all ethnic groups in jointly creating the Chinese nation, Chinese culture and Chinese territory, and talk more about the significant contributions made by ethnic minorities to consolidate the border, defend the motherland, and defend the border, and enhance the pride and honor of the minority nations.
Popular publicity methods should be used more. Adapt to the new situation of the continuous advancement of social informatization, make full use of new technologies and new media, and carry out publicity, education and creation activities through multiple channels and all aspects. Fully master the rapid dissemination of massive information in the era of self-media, turn publicity boards into QR codes, and use more tools such as WeChat and Weibo to allow national unity to enter every information terminal. Let eachEthnic masses participate in the ethnic festival together. While deepening their understanding of ethnic customs and habits, they increase contact and enhance their feelings with ethnic minority compatriots. For young students, we should educate the fine traditions of national unity and friendship and ethnic knowledge of Chinese Cinema, so that national unity and friendship can be passed down from generation to generation.
We must vigorously create a physical publicity carrier. We will tilt publicity and education resources to the grassroots and communities, get close to ordinary people, and create a large number of communities, villages, units, schools, companies and temples that can set up demonstration projects, and promote the creation activities to deepen. It is necessary to set up quantifiable and evaluable indicators and establish rules and regulations to maintain and promote national unity. National education, cadre education, and social education must be embedded in the content of ethnic unity education, and ethnic theory, ethnic policy, and ethnic knowledge must be included in textbooks, schools, and classrooms.
The Internet is a double-edged sword, which requires profit and avoid harm and be good at using it. We must strengthen research and application, adhere to the combination of unblocking and blocking, reveal the bottom line, draw a red line, crack down on the behavior of using the Internet to spread rumors and cause trouble and provoke national emotions, encourage practices that are conducive to strengthening the feelings of all ethnic groups and enhancing the understanding of all ethnic groups, and build the Internet into a new platform for the exchanges and integration of all ethnic groups. (Source: Editor-in-chief of “Face to Face to Innovate Views of the Central Ethnic Work Conference”)