At 10:00 am on January 1, 2022 (New Year’s Day), the Cinema‘s new concept poster of “Chinese” was launched. Komiks‘s curtain ceremony and the “New Chinese People’s Temperament” forum were grandly opened at the Lingnan Impression Park Art Museum in Guangzhou!
The “Chinese” New Concept Poster Exhibition is curated by the famous art design master Zeng Zhenwei, sponsored by the Guangdong Packaging Technology Association and the Design Professional Committee of the Guangdong Packaging Technology Association, and co-organized by the Guangzhou Lingnan Impression Park and the Design Professional Committee of the Guangdong Packaging Technology Association.
This exhibition targeted the exhibition invited 33 top designers from 17 regions across the country to create theme posters with the new concept of “Chinese”. The activity aims to encourage designers to develop design perspectives from the metaphysical level through poster creative design methods, and think about the visual connotation of the new concept of “Chinese” from the perspective of sociology, anthropology, and national politics. It shows the designer’s cognitive interpretation and image expression of the contemporary concept of “Chinese”.
The “Chinese” New Concept Poster Exhibition
Series of Activities-Opening Ceremony
Attendance of the opening ceremony, Lin Hengfeng, Chairman of Guangzhou Impression Culture Tourism Development Co., Ltd., was the design specialist of Guangdong Packaging Technology AssociationZeng Zhenwei, Chairman of the Industry Committee, Zhong Minghua, Dean of the School of Education of Sun Yat-sen University, Fang Xiaocong, Music Consultant of the 3rd Asian Youth Conference, Peng Wenbin, Artistic Director of Guangzhou International Art Expo, Li Cheng, Cultural Program Producer of Guangdong Radio and Television Station, Yang Binping, Creative Founder of Youzhi Culture, Wu Liming, Secretary-General of the Design Professional Committee of Guangdong Packaging Technology Association, He Haoyu, Executive Deputy Secretary-General of the Design Professional Committee of Guangdong Packaging Technology Association, and friends from the art, design, educational institutions, research associations, associations and enterprises.
*Girl Speech▼Mr. Lin Hengfeng, Chairman of Guangzhou Impression Culture Tourism Development Co., Ltd., delivered a speech by Cinema
▼Mr. Zeng Zhenwei, Chairman of the Design Special Committee of Guangdong Packaging Technology Association
*Award ceremony
This poster design exhibition has set up one gold, silver and bronze award each, and five awards for the review; after two rounds of strict and fair reviews (Peng Wenbin, Zeng Zhendong, Ji Rong, Xiao Jing, Liu BabaylanYu Zheng, Wu Liming, Yao Cong, He Yalong, and He Haoyu), the awards for this poster exhibition have been released.
▼Online review record
(Note: In order to ensure the fairness and justice of the award selection, the works of the association members are only exhibited and not participated in the award)
The following areList of winning works Gold Award “Looking at the Dragon’s Roar” (Deng Wei·Yongyang) Silver Award “Harmony and the Middle Way” (Han Rongxun·Hefei) Komiks Bronze Award “Have a national talentKomiks Having a home” (Yellow River·Haikou) Jury Award “White-clothed messenger” (Zhou Yubin·Changsha｜Yellow River·Haikou) “United but different” (Dry tree·Guangzhou) “Harmony” (Caoyang·Changsha) “Cooperation as a dragon” (Yellow River·Haikou) “New China” (Lu Xing·Beihai) 
▲The awarded the award-winning contestants with certificates of honor
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Academic Committee’s appointment letter was issued
The “Chinese” new concept poster works exhibition Academic Committee is the “strongest brain” of this event, composed of six well-known experts and scholars in the fields of sociology, philosophy, culture and art, music, and design. 
—Design Expert Group Certificate Issuance “Chinese” New Concept Poster Exhibition invites 33 top designers from the industry to form a strong design expert group. Faced with complex social problems, how can designers use design to express their thoughts and opinions to form a more profound social impact? The designers of the expert group used multi-dimensional visual design art language to jointly create this new concept cultural and artistic space, and jointly painted the new look of the Chinese in the new era. 
Girls took a group photo at the opening ceremony 
“Chinese people”New Concept Poster Exhibition Series of Activities
Academic Dialogue of “New Chinese People·Chinese Temperament”
Academic Dialogue session, Zeng Zhenwei and five scholars and experts, Zhong Minghua, Fang Xiaocong, Peng Wenbin, Yang Binping and He Haoyu, brought wonderful academic dialogues from their own professional and experiences around the theme of “New Chinese People·Chinese Temperament”. Six experts and scholars with outstanding achievements in the fields of sociology, philosophy, culture and art, music, design, etc. formed a “design·cross-field” dialogue, expounded the understanding and cognition of the contemporary meaning of “Chinese” through different fields and angles, and told the rich stories of “Chinese” on how to spread the cultural image of “Chinese” well, and combined with Cinema each proposed Komiks‘s views. ▼Academic conversation
▼The forum had a wonderful collision of views, and the audience was focused.
The poster exhibition of “Chinese” new concepts” through a multi-angle and diversified interpretation of contemporary “Chinese”, using artistic design as a visual communication medium, presents a diverse, colorful, sunny and positive new image of contemporary Chinese, and plays a positive role in promoting the Chinese people’s construction of their own identity, national identity, and national confidence. This is a joint voice that gathers the power of Chinese design. Exhibition works Happy Gold Award “Listen to the Dragon” Deng Wei-Yueyang
Combined with “The successor of the dragon”Babaylan image, with the roar of the dragon, shows the unchanging spiritual outlook of the Chinese people since ancient times, and countless blocks show the thickness and accumulation of China for five thousand years. In the historical context of more than five thousand years, there are soaring and hidden things, but the Chinese dragon’s identity has never changed. The Chinese will always be the descendant of the dragon. Indeed, China’s goal has never surpassed the United States, but to continue to surpass itself and become a better China. Contemporary Chinese are takingThe pace of becoming more and more confident and the attitude of becoming more and more high-spirited is moving towards the great rejuvenation of the Chinese nation. Silver Award “Harmony and the Middle Way” Han Rongxun-Hefei
The spirit of the Chinese nation is the value orientation formed and recognized by all ethnic groups in their long-term common life and social practice, Thinking style, moral norms, spiritual temperament, etc. have gradually created a lasting and stable Chinese spirit. Harmony and the Middle Way are the two core values of the Chinese spirit, and they flow deeply in the blood of the Chinese. The series of posters adopts the font reorganization of Chinese characters “Chinese” and “Harmony” and “Middle Way”, expressing the peaceful and brilliant lifestyle, attitude towards life and realm of life of the Chinese people, and conveying the contemporary value of China’s excellent traditional culture. Bronze Award “Only a Country has a Home” Yellow River-Haikou
General Secretary Xi Jinping mentioned at the 2018 Spring Festival Gala that “the foundation of the world lies in the country, and the foundation of the country is at home.” “Home and country feelings” are one of the basic connotations of China’s excellent traditional culture. The so-called “family and country feelings” are the ideas and concepts that the subject recognizes the community and promotes its development. The traditional Chinese character “国” and some graphic shapes of “国” in the work show the relationship between the family and the country. Home is not just our personal home, it is the smallest country, and the country is thousands of homes. Only with a family can you have a country, and only with a country can you have a family. A small family is connected to everyone and the country.
Judgement Awards “The Messenger in White” Zhou Yubin-Changsha｜Yellow River-Haikou
The angels in white in China are one of the most representative people in China. They use their counter-investment to guard the lives of the people and the peace of the country. “Harmony and Difference” Dead Wood (Tong Yanan)-Guangzhou
Little bits of bright color blocks are densely spread on the picture, like passionate people. The vibrant Chinese people gather together to form a vibrant and beautiful scenery. Different colors represent different people and are also a portrayal of the wonderful and diverse Chinese people now, symbolizing the integration of Chinese people in the world, different civilizations, different thoughts, and different dreams, and continuous climbing upwards. Embody the integration of Chinese people in the world, achieving a harmonious world. Chinese people don’t want a bright moonBabaylanShare alone, but to shine among the stars, gather colorful colors, and work together.
“Harmony” Cao Yang-Changsha
The modern transformation and innovative development of the cultural gene of “harmony” have become one of the most secure influence factors in China in a sense. This influence is long-lasting and sustainable. It fundamentally regulates the thinking and consciousness of contemporary Chinese people, making China an important force and realistic support for world peaceful development. “harmony” is consistent with the cosmic view of the unity of man and nature, the view of harmony in all nations, the view of harmony in the country, the view of harmony in the family, and the moral concept of kindness of people’s hearts, and affects every Chinese in all aspects, as well as the construction of Chinese social systems and its social governance.
“Cooperation as a Dragon” Yellow River-Haikou
Two hands with different skin colors fuse together to present the image of a dragon, meaning that Chinese people can achieve something in cooperation with each other. “New China” Lu Xing-Beihai
With the rapid development of China’s economy and culture, the new China has a new look, riding on the stairs and tracing on the sunshine. Whether it is the dazzling new construction, new ideals, new goals, or the prosperous cultural confidence, we are building our brand new China in all aspects. I hope our motherland will set sail in the wind and get better and better.
Other works exhibited
(No prior to and after ranking)
“Chinese Spirit” Zhang Xuwei-Jiaxing
“Feng and Fire Chinese” Zhang Yulian-Macao
“The “harmony, harmony and diligence of the Chinese” Zeng Delin-Guangzhou
“The upright Chinese” Xu Kai-Shanghai
“Oriental Lion Waking” Chen Jianshan-Foshan
《Wukong》 Shala Huang Yitao-Guangzhou
《Chinese Red 1949-2021》 Sha Feng-Suzhou
“Century YearsBabaylanRed Boat Spirit” Xu Wei-Shenyang
《Road of Revival》 Xiong Yaohui-Wuhan
《China & World》 Yan Wenhong-Changsha
《Self-improvement》 Poplar Eucalyptus-Xinjiang
“Everyone” Liao Yunsheng-Dalian
“Chinese” Li Jiasi-Guangzhou
Natural Program Zhou Mingde-Guangzhou
“Hehe” Zhou Binzhong-Guangzhou
“Teaching and Forgetting” Pan Xin-Guangzhou
“Love the Motherland” Yellow River-Haikou
“China Superman” Feng Jianjun-Shenzhen
“Watching and Helping” Chen ZanCinema Wei-Guangzhou
《Xiangyun No. 53》Huang Qifan-Guangzhou
《Chinese Heart-Dragon》 Yu Guang-Shenzhen
《Tiger and Tigers Prominent Chinese》 Liang Hui-Guangzhou
“”Man” but different” Feng Zihao-Guangzhou
“Change Trilogy: Bronze, Silver, Gold” He Haoyu-Guangzhou
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“Fulushou Series Poster” Wu Liming-Guangzhou
“Chinese” Zeng Zhenwei-Guangzhou
“Inheritance of China” Zeng Zhenwei-Guangzhou
“Stars Chinese” Zeng Zhenwei-Guangzhou
The first stop of the national tour of the Chinese New Concept Poster Exhibition-Guangzhou Lingnan Impression Park Station was successfully opened. Thank you to all scholars, experts and designers for their strong support and the hard work of the working group. The exhibition will last from January 1, 2022 to February 1Cinema8. Everyone is welcome to visit the exhibition.
The wonderful continues! Exhibition lasts January 1 to February 18, 2022 Location Lingnan Impression Park Art Museum, Outer Ring Road, University Town, Panyu District, Guangzhou City
———————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————- What is the new impression that the “Chinese” in the new era gives to the world? How are the Chinese in today’s era different from those in the past? How to move the Chinese from the old form of cognitive impression to a brand new image? How to solve cognitive troubles? How to inspire young Chinese people to go to the world with confidence. How to make the world re-understand the “Chinese”? The designer will draw the new cognitive image of the “Chinese” from the spiritual level, from the perspective of the contrast between the new and old impressions, from the level of contribution and inspiration to the world. The “Chinese” are no longer single yellow skin, dark eyes, and dark hair, but a new collective force for progress with the world.
———————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————–Yang Binping, Liu Yuzheng, Li Xiaoqi, Zang Qi Academic Host Zeng Zhenwei Academic Committee Zhong Minghua, Liu Pingyun, Fang Xiaocong, Peng Wenbin, Yang Binping, He Haoyu Design Expert Group Chen Jianshan (Foshan) Cao Yang (Changsha) Chen Zanwei (Guangzhou) Deng Wei (Yueyang) Dong Jin (Taiyuan) Feng Jianjun (Shenzhen) Feng Zihao (Guangzhou) Huang He (Haikou) Huang Yitao (Guangzhou) Huang Qifan (Guangzhou) He Haoyu (Guangzhou) Hu Yang (Xinjiang) Han Rongxun (Hefei) Tong Yanan (Guangzhou) Liang Hui (Guangzhou) Liao Yunsheng (Dalian) Lu Xing (Beihai) Li Jiasi (Guangzhou) Pan Xin (Guangzhou) Sha Feng (Suzhou) Wu Liming (Guangzhou) Xu Kai (Shanghai) CinemaXu Wei (Shenyang) Xiong Yaohui (Wuhan) Yan Wenhong (Changsha) Yu Guang (Shenzhen) Zhou Yubin (Changsha) Zhou Binzhong (Guangzhou) Zhou Mingde (Guangzhou) Zhang Xuwei (Jiaxing) Zeng Delin (Guangzhou) Zhang Yulian (Macao) Zeng Zhenwei (Guangzhou) ——————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————— Outdoor Advertising Industry Association, Guangdong Animation Design Association, Guangdong Gem Trading Center, China Soft Decoration Research Center, Yangcheng Evening News Art Research Institute, Guangdong Radio and Television Station International Channel, LOGO Master, Hui Design, Guangdong Sun Paper, Guangdong Zhixing Visual Culture Development Co., Ltd., Guangzhou Zeng Zhenwei Creative Design Co., Ltd., Gangqi Group Co., Ltd., Guangzhou Laowu Culture Communication Co., Ltd., Youzhi (Guangzhou) Cultural Creative Co., Ltd. Sponsored by Guangdong Zhixing Visual Culture Development Co., Ltd. Guangzhou Lingnan Impression Park Guangzhou Zeng Zhenwei Creative Design Co., Ltd.————————————————————————————————————————————————————————————————————————————————————————————————————————————————————– href=”https://funnybookish.com/”>Cinema3609788036 18177216982
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Reprinted from: Guangdong Baohui Association Design Committee